THE BRAND KIT · FOR CLIENTS, PARTNERS AND PRINT SHOPS
THE MARK, THE RULES, THE FILES.
Everything you need to put OPTICBURNER on a page, a footer, a door or a shirt without asking. If it isn't covered here, email and ask.
THE MARK.
A flaming eyeball, cut as a street stencil. It holds in one color, which is how it gets sprayed, cut as vinyl, and printed most of the time.
INK #131518 ON PLASTER #ECE8DE · BONE #F2EFE8 ON ASPHALT #101214
THE RULES.
Five of them. The tilt on the front page is ours; everywhere else the mark sits straight.
- FLAME ORANGE #FF3709, INK, AND CREAM.
- CLEAR SPACE: HALF THE MARK'S HEIGHT, ALL SIDES.
- MINIMUM: 24PX TALL ON SCREEN, 1/2 INCH IN PRINT.
- NO RECOLORING, OUTLINES, SHADOWS OR TILTS.
- SPRAY IT, CUT IT, PRINT IT. DON'T REDRAW IT.
The subheader is always BRANDING · GRAPHICS · WEB DESIGN. The mascot has no name yet; when it does, it'll be here.
THE FILES.
Vector masters, built from Sal's own trace. They open in Illustrator, Inkscape, a cutter, and a browser.
- HORIZONTAL LOCKUP
Flaming eyeball beside the original lettering, on one line.
- HORIZONTAL LOCKUP, DARK BACKGROUNDS
Orange flame and cream lettering for dark surfaces.
- HORIZONTAL LOCKUP
Flaming eyeball beside the original lettering, on one line.
- HORIZONTAL LOCKUP, DARK BACKGROUNDS
Orange flame and cream lettering for dark surfaces.
- THE MARK
Original flaming eyeball. Color vector, transparent.
- THE LOCKUP
Original vertical arrangement, as on the front page.
- THE WORDMARK
Sal's supplied single-line wordmark, with transparent distress.
- BADGE MARK, INK
The mark at badge size for light footers.
- BADGE MARK, BONE
The same for dark footers.
- THE PRICE SHEET
One Letter page, current prices.
- BUSINESS CARD
3.5 × 2 in, front and back. The back is the price sheet.
- DOOR HANGER
4.25 × 11 in. Top 1.75 in clear for the hook die.
- STICKER
3 × 3 in, the mark in bone.
- YARD SIGN
18 × 24 in, 0.25 in bleed, one side.
- REAR-WINDOW DECAL
24 × 5 in, one color. Outline the text before cutting.
- PARTNER ONE-PAGER
Letter. The referral offer for accountants and upfitters.
- CARE PLAN
Letter. Afterburn on one sheet, for the handover folder.
- POSTING CALENDAR
Letter, five sheets. A quarter of posts, from the guides.
THE BADGE.
Every site we build carries a small credit in the footer. It says who built it and links back here. It's on by default and comes off the day you ask.
ON A LIGHT FOOTER
<a href="https://opticburner.com/?utm_source=client&utm_medium=badge&utm_campaign=YOUR-SITE"
rel="noopener"
style="display:inline-flex;align-items:center;gap:.6em;color:inherit;text-decoration:none;font:700 11px/1 ui-monospace,Menlo,Consolas,monospace;letter-spacing:.18em;text-transform:uppercase">
<img src="https://opticburner.com/badge/opticburner-mark-ink.svg" alt="" width="29" height="20" style="display:block">
Site by OPTICBURNER
</a>ON A DARK FOOTER
<a href="https://opticburner.com/?utm_source=client&utm_medium=badge&utm_campaign=YOUR-SITE"
rel="noopener"
style="display:inline-flex;align-items:center;gap:.6em;color:inherit;text-decoration:none;font:700 11px/1 ui-monospace,Menlo,Consolas,monospace;letter-spacing:.18em;text-transform:uppercase">
<img src="https://opticburner.com/badge/opticburner-mark-bone.svg" alt="" width="29" height="20" style="display:block">
Site by OPTICBURNER
</a>Replace YOUR-SITE with your business name, one word, so the visits show up under your site. The mark loads from opticburner.com, so it stays current if it ever changes. To have it removed, email and it's gone; the policy is on the terms page.