SKIP TO CONTENT
OPTICBURNER

QUESTIONS · EVERY ANSWER IS A POLICY WE KEEP

STRAIGHT ANSWERS.

What you get, how long it takes, how many changes, how you pay, and who owns what. If yours isn't here, email it.

/01

PRICES.

What does Ignition actually include?

A logo with its one-color version, a one-page website that loads fast on a phone, and your Google Business Profile set up: service area, categories, hours, photos. $375, flat, with local SEO on the site. The site and logo go live in days; the listing goes in the same week. The first month of Afterburn is included.

THE PRICES
How is a website priced?

By the page. Each page is $100, and local SEO is $50 a page on top, so a one-page site with its SEO is $150 and five pages with SEO is $750. The page count is what changes the work, so it's what changes the price.

WEB DESIGN
What's the cheapest way to start?

Spark, $150: a logo and the starter kit. Or the Google Business Profile setup on its own, $75. Sometimes the listing and a better photo of the truck are the whole answer.

Can you just fix the logo I have?

Yes. A logo refresh is $75. If it can't be saved, a new logo is Spark at $150. Send it in and we'll tell you which one it needs.

BRANDING + LOGOS
/02

HOW IT RUNS.

How many changes do I get?

Two rounds on the logo and one on the site, in the price. If it's still wrong after that we keep going until it's right. A round that changes direction after approval is $75.

How long does it take?

Spark, one to two business days. Ignition, two to five once we have your photos and text. Top Fuel, three to seven. Working days, counted from the day the email lands with what we asked for. The Google listing goes in the same week; its verification runs on Google's clock.

How do I pay?

Half to start, half when it goes live. Card or bank transfer, invoiced from Wave. Bank transfer has no fee.

How fast do you reply?

Within one business day, Monday to Friday. Emails go to Sal, and you get a price and a date back, not a pitch.

I'm on jobs all day. When do we meet?

We don't have to. The whole thing runs by email, from the cab of the truck if that's where you are: send photos, answer a few questions, approve a proof. There's no discovery call.

What do I have to give you?

The business name, your trade, a photo of the truck, whatever logo you have, and the words you want on the site if you'd rather write them yourself. We write the rest from what you send.

/03

WHAT YOU OWN.

Do I own the files?

Yes. The logo as SVG, PDF and PNG, the color and font list, and the website as the live site and its source. Handed over when the last invoice is paid.

Who owns the domain and the hosting?

You. The domain is registered in your name and billed to you. The site is deployed in your own free Cloudflare account, with us added as a member so we can make edits. Nothing is held hostage.

What is Afterburn, and what happens if I stop it?

Hosting and upkeep for your site, in three plans. $50 a month covers hosting, the domain and two edits a month. $75 a month is the same plus more bandwidth and two Google posts. $100 a month is the $75 plan plus the most bandwidth and replies to your Google reviews. Month to month, cancel by email. Stop it and the site stays up in your own account; you just make the edits yourself.

Is there a 'site by' credit on my website?

Yes, a small one in the footer: the mark and SITE BY OPTICBURNER, linking back to us. It's on every site we build by default, and it comes off the day you ask, no charge and no argument.

THE BADGE
My work is word of mouth. Do I need any of this?

Referrals look you up too. The truck, the listing, and the site are what they see between hearing your name and calling it. Word of mouth is the customer who checked and still called.

/04

WRAPS + PRINT.

Do you install wraps?

No. We design the wrap or the lettering to match the rest of the brand and hand you print-ready files, per vehicle. A full wrap design is $250 per vehicle, with three proofs to pick from and one free revision after delivery. More of the same vehicle share that design at no extra charge. A local wrap shop quotes the print and the install separately. If you already use one, we build to their spec.

TRUCK GRAPHICS + PRINT
Can you get my cards and flyers printed too?

Yes, if you want us to. The design is $50, $75 or $150 a piece, depending on what it is. The printing costs what it would cost you to order it online yourself, plus sales tax, and it ships to you. You see the price with the proof and nothing prints until you approve it. Reorders are just the printing.

TRUCK GRAPHICS + PRINT
/05

SEO + SOCIAL.

Can you get me to the top of Google?

Nobody can promise that honestly. Google decides the map, and the way it decides changes. What we promise is the work: listings that match everywhere, a complete Google profile, reviews asked for and answered, and a report every month that shows where you stand and what changed.

LOCAL SEO
Will you ask my customers for reviews?

On Beacon from $200 a month, yes. Send us the customer's name and email when the job is done, or copy us on the invoice, and a short request with the link to your review box goes out. Every customer gets one, happy or not, and nobody is offered anything for a review; Google's rules forbid both. Every review gets a reply within two business days.

Who writes the social posts?

We do, from your brand kit, your services and the photos you send. AI drafts the captions and lays out the designs, and a person reads every post before it's scheduled. Any photo of work is your real photo. AI never makes a picture of a job.

SOCIAL MEDIA
Do I have to approve every post?

No. The month's queue comes to you by email before it starts. Change anything you like, or say nothing and it runs. Comments and messages keep coming to you; we don't answer customers on your behalf.

What do I have to send for the posts?

Photos of finished jobs whenever you have them, with a line about each one, emailed from your phone. Send news too: new hours, a new truck, a new service. That's all.

Can I cancel the monthly plans?

Yes. Afterburn, Smoke Signals and Beacon are all month to month, cancelled by email. The current month isn't refunded and nothing is charged after it. What we made stays yours: the site, the post templates and the posts, and the listings, which are in your name.

/06

THE TORCH.

What's the catch with the free video?

There isn't one. Send what you've got and you get a sixty-second video back inside three business days: where you stand, what's already working, what it could look like, and the flat price if you want it built. One reminder a week later, then we stop. No list.

TORCHMYBRAND.COM
Does my truck end up online?

Only if you say so. The video goes to you. It's posted on our page only when you tell us it can be, and plates and phone numbers are blurred if it is.

/07

WHERE.

I'm not in Omaha. Can you still do it?

Brand and web work, yes, from any state, and the Google listing too. The local part is what happens in person: photos of the truck, the jobsite, the shop.

I'm in Council Bluffs.

Same answer, yes, remotely. The Nebraska-specific guides on this site, the LLC steps and licensing, won't apply across the river, so we'll point you at Iowa's.

/07

NOT HERE?

Email the question with whatever you've got. You'll get a straight answer within one business day.

HELLO@OPTICBURNER.COM