LOCAL SEO FOR OMAHA TRADES.
SHOW UP ON THE MAP.

When a pipe bursts in Papillion at 9pm, most people type "plumber near me" and call one of the three shops on the map. Local SEO is the work that decides which three. Most of it happens away from your website, on the Google listing, in your reviews and in the other places your business is listed, and most of it has to be done again every month.

Google says it ranks local results on three things: how relevant a listing is to the search, how far the business is from the person searching, and how prominent the business is. You can't move the shop closer to every customer. Relevance and prominence are the parts you can work on: a complete listing with the right categories, the same name, address and phone everywhere the business is listed, a steady run of reviews with replies, and a website that says your trade and your towns in plain words.

Beacon is that work on a schedule. The first month puts your listings in on Bing, Apple Maps, Facebook, Yelp and Nextdoor, matched to the Google listing word for word, and fills in everything the Google profile has room for: services, service area, hours, photos. After that we keep them matching, because a changed phone number or a new town has to change everywhere at once. Most of it runs on tools and alerts, which is why it costs what it does. A person still makes every change.

Once a month you get a short email with a map of your service area and where your listing shows up for your trade at points across each town you work. It says where you're strong, where you're missing, and what we're changing next. From the $200 tier, one fix a month comes straight out of it: a category, a service line, a page heading, whatever the report says is holding you back.

Reviews are the part of prominence customers read too. From the $200 tier we send a review request after every job. Send us the customer's name and email when the job is done, or copy us on the invoice, and a short note with the link to your review box goes out. Every customer gets one, happy or not, and nobody is offered a discount for a good review. Google's rules forbid both, and a listing caught filtering or paying for reviews can lose them. Every review gets a reply within two business days, written in your voice.

On the $300 tier your site gets a new page every month, written up from a job you actually did: the problem, the town, what got fixed and the photos. A page like that helps a local search because it's proof. We don't make a page for every town you'd like to rank in. Google treats pages built only to catch searches as spam, and a stack of them can hurt the whole site.

Nobody can promise you the top spot on the map. Google decides it, and the way it decides changes. What we promise is the work, done every month, and a report that shows what changed. A brand-new listing in a crowded trade can take months to move.

The pieces are sold on their own if you don't want a monthly plan. The Google Business Profile setup is $75, local SEO on a page of your site is $50, and the listings on Bing, Apple Maps, Facebook, Yelp and Nextdoor are $100 together. The page work goes on a site we built or on the one you have, as long as we can get into it. The guide to setting up the Google listing walks through what a good one has.

Beacon works the listing, the reviews and the site. The posts that keep a listing looking open are Smoke Signals, which puts them on Google, Facebook and Instagram, and plenty of shops run both. Beacon from $200 already answers your reviews and Smoke Signals already posts to Google, which are the extras in the upper tiers of Afterburn, so with either one the $50 Afterburn is often all the website needs.

BEACON IS $100, $200 OR $300 A MONTH, MONTH TO MONTH, WITH NO SETUP FEE. THE LISTINGS ARE IN YOUR NAME.