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OPTICBURNER
OPTICBURNER

WHAT WE DO

PRICE YOUR BUILDHELLO@OPTICBURNER.COM
NOT SURE? THE FREE BEFORE PICTURE

GUIDES · FOR THE TRADES, WRITTEN PLAIN

THE STUFF NOBODY
TELLS A NEW SHOP.

How the Google listing works and how the first reviews come in, what a logo should cost and which files you have to walk away with, lettering versus a wrap, what a plumber's site needs, the first month of a Nebraska LLC. No stats we made up. Every fee and rule points at its source.

  1. G/01GOOGLE · STEP BY STEP7 MIN

    Google Business Profile setup for contractors, step by step.

    The free Google listing is where most trade calls start. Set it up as a service-area business, pick the right category, fill the services, and get verified.READ IT
  2. G/02PRICES · STRAIGHT6 MIN

    How much should a logo cost a trade business?

    What $30, $300 and $3,000 actually buy, the one-color test every trade logo has to pass, and the files you must walk away with.READ IT
  3. G/03PRICES · THE SITE7 MIN

    How much does a small business website cost?

    What free, a site builder, a designer and an agency each buy, the monthly costs nobody mentions up front, and the three questions to ask before paying anyone.READ IT
  4. G/04WEB PRESENCE · WHICH WAY7 MIN

    Wix, Squarespace, or hire someone?

    When a site builder is the right call, what it really costs over three years, where DIY sites stall, and the three questions to ask whoever you hire.READ IT
  5. G/05NEW LLC · NEBRASKA8 MIN

    New Nebraska LLC: the first 30 days of getting found.

    The order that saves you money: name search, state filing, the newspaper notice, EIN, domain, Google listing, logo, site. Every fee points at its source.READ IT
  6. G/06WEB PRESENCE · PLAIN5 MIN

    Do I need a website if I have a Facebook page?

    What a Facebook page can and can't do for a trade business, when it's honestly enough, and what a one-page site adds that a page never will.READ IT
  7. G/07PLUMBING · THE SITE8 MIN

    What should a plumbing company website have?

    The number at the top, the services people search, the license line, the towns, real photos and the reviews link. And when one page is enough.READ IT
  8. G/08HVAC · DAY ONE9 MIN

    Starting an HVAC business: the 60-day branding checklist

    Name, one-color logo, matching vans, all-brands line, maintenance plan, the 9pm call and the Google listing, in the order a new Omaha HVAC company needs them.READ IT
  9. G/09ELECTRICAL · THE SITE8 MIN

    What should an electrician's website have?

    The number at the top, a line for each job people search, the state license wording, residential and commercial kept apart, real photos and the reviews link.READ IT
  10. G/10LANDSCAPING · THE SITE8 MIN

    What should a landscaping website have?

    The services by season, before-and-after photos of real yards, a quote form that asks for the address, the towns, and the line the state wants if you spray.READ IT
  11. G/11CLEANING · THE SITE7 MIN

    What should a cleaning company website have?

    Real faces, a starting price, a quote form that asks about the house, recurring service as the main offer, and the insurance line only if it's true.READ IT
  12. G/12FOOD TRUCKS · THE SITE7 MIN

    Does a food truck need a website?

    Yes, one page. The schedule Google can find, the menu as text with prices, the catering form, and the truck photo. Instagram does the rest.READ IT
  13. G/13GOOGLE · REVIEWS8 MIN

    How do I get my first 10 Google reviews without breaking the rules?

    Where the review link lives, when to ask, the text to send, why you ask every customer, what to do with a bad one, and the rules Google enforces.READ IT
  14. G/14THE LOGO · ONE COLOR7 MIN

    Does my logo work in one color? Five checks before it goes on a truck

    Five checks a trade logo has to pass before it goes on a truck or shirt, and what a fix costs when it fails. Black ink, one inch, vinyl, thread, a phone photo.READ IT
  15. G/15THE FILES · WHAT YOU OWN7 MIN

    What logo files should I get from a designer, and who owns the logo?

    The file list a sign shop, an embroiderer and a web designer will ask for, how to tell if a PNG is all you have, and who owns the copyright in a logo.READ IT
  16. G/16THE TRUCK · WHICH ONE10 MIN

    Truck lettering vs magnets vs a wrap: which one should you buy first?

    Magnets, lettering, partial and full wraps in cost order: how long each lasts, how it comes off, what reads from twenty feet, and the file the sign shop needs.READ IT

NOT SURE WHERE YOU STAND?

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