What should a landscaping website have?

A landscaping company website needs a phone number that dials when tapped, a list of services organized by season, before-and-after photos of real yards, a quote form that asks for the address, the towns you work by name, a link to your Google reviews, and, if you apply fertilizer or weed control for hire, the license line the state expects. The visitor is usually a homeowner in March who wants a quote before the first mow, or a property manager who wants a company that will still be there in August. Both of them are going to judge you on photos before they read a word. Here is what goes on the page and what it should say.

Three people. The homeowner in March who wants weekly mowing and a spring cleanup and is pricing two or three companies. The homeowner in June who wants a patio, a retaining wall, or the front bed redone and will spend real money if the photos convince them. And the property manager or HOA board member who needs mowing, snow and beds handled for a dozen addresses and wants a company with trucks, insurance and a phone that gets answered. The first one is the volume, the second one is the margin, and the third one is the contract that carries the winter. The page has to work for all three, and it can.

• A tap-to-call phone number, the same one on the trucks and the Google listing
• The business name as it appears on the invoice
• The towns you work, by name
• One photo of a finished yard or a crew on a job, taken in daylight
• A line that says what season you're booking right now

That last line is the one most landscaping sites miss. "Now booking spring cleanups and weekly mowing for 2026" in March, "Taking snow contracts for the winter" in October. It tells the visitor you're alive, it tells them what to ask for, and it takes thirty seconds to change. A site that says "now booking spring" in September says nobody looks at it.

People search for the job, and the job depends on the month. Put each one on the site as a line with a sentence under it, and group them the way the year runs so a visitor in any month finds theirs near the top.

• Spring: cleanups, mulch, bed edging, aeration and overseeding, the first mow
• Summer: weekly and biweekly mowing, trimming, fertilizing and weed control if you're licensed for it
• Anytime: patios, walkways, retaining walls, sod, planting, drainage, irrigation
• Fall: leaf cleanup, final mow, winterizing the sprinklers
• Winter: snow removal and ice control for driveways, lots and walks

Leave off the services you don't want. If you never want to install another irrigation system, don't list it. A site that lists it gets you the calls.

A plumber's finished work is a water heater in a basement. Yours is a yard, and a yard photographs. Take the before and the after from the same spot, on the same side of the street, in daylight, and put them side by side. Six to ten pairs is plenty: a cleanup, a patio, a wall, a bed, a lawn that came back, and a plowed driveway in January. Take them with the phone level and the sun behind you. No stock photos, ever; a customer can tell a stock lawn from a Bellevue lawn, and the stock one tells them you have no work to show.

The lettered truck belongs in one of them. If it isn't lettered yet, the logo should pass the one-color test first; a landscaping logo with a gradient sunset over a green lawn costs more to letter and looks worse on a mower.

Applying fertilizer with weed control, or any pesticide, for hire in Nebraska is licensed by the Department of Agriculture's pesticide program, and the customer can check. If it's on your list of services, put the license line on the page the way it reads on the license, near the services or in the footer, and check it against the renewal each year. Don't type a number from memory onto a page that will be live for years. The program's page (opens in a new tab) is where the license categories, the renewal rules and the lookup live; go there for the wording. If you don't spray and you sub it out, say that instead, and don't put someone else's license on your site.

A plumber's form shouldn't ask for an address, because every extra field is a reason to call somebody else. Yours should. You can't price mowing without seeing the lot, a satellite view from the address gets you most of the way, and the homeowner expects to give it. Five fields: name, phone, address, what they want, and how often. Put a line above the form that says when you'll reply and whether you'll drive by first. Then send the form to yourself the day the site goes live and once a month after, because a form that emails an inbox nobody reads is worse than no form.

If you plow, give it its own section with its own list, driveways and lots and walks, and its own line in the form. Turn it on in October and take it off in April. The customer who signs a snow contract in October is the one who isn't calling at 5am in December, and the property manager who books mowing in March will ask whether you plow before they sign anything. If you don't plow, say so in a sentence so the phone doesn't ring for it.

Name the towns: Bellevue, Papillion, La Vista, Gretna and Springfield on the Sarpy side, Ralston and Elkhorn if you go there. Weekly mowing has a tighter radius than a patio job, so it's fine to say "weekly mowing in Bellevue and Papillion, hardscape anywhere in the metro". Use the same list you gave Google when you set up the listing; that setup is its own guide.

Link to them. A "Read our reviews on Google" link near the phone number lets the homeowner see they're real and lets the happy one leave a new one. The property manager reads every review before calling; make sure the link goes straight there. Getting the first ten is its own guide.

1. 01

   One page is enough when

   Mowing and cleanups are the business, the hardscape is occasional, and the person updating the site is the person on the mower. The seasonal line at the top does the work a second page would.

2. 02

   Five pages earn it when

   Hardscape is a real share of the revenue and deserves a page of its own photos, snow is a contract business with its own customers, or you want a commercial page for property managers with the insurance and the crew on it.

3. 03

   What doesn't earn it

   A blog about lawn tips, a gallery with four photos, and a services page that repeats the home page. Every one of those goes stale by August.

• Tap the phone number from a phone and make sure it dials
• Send the form to yourself and check it lands somewhere you read
• Read the seasonal line at the top and ask whether it's true this month
• Check the applicator license line against the license the state issued you, if you spray
• Make sure the name, the number and the towns match the Google listing and the truck door
• Confirm the domain is registered in your name, not the web company's

A website is $100 a page, so a one-page site is $100 and a five-page site is $500. Local SEO is $50 a page on top. Ignition, at $375, is the logo, the one-page site with its SEO and the Google Business Profile setup together, which is usually the right buy for a company with nothing built yet. The price sheet has the rest, and every line includes the files.

WEBSITES ARE $100 A PAGE ON THE SHEET, SEO $50 A PAGE. IGNITION IS $375 WITH THE LOGO AND THE GOOGLE LISTING.

The business name as it's registered, the phone number you answer, the towns, the services by season, your applicator license line if you spray, whatever logo you have, and eight to ten phone photos, before and after where you have them. If you'd rather write the copy, send it; if not, we write it from what you send and you approve it before it goes live. It all runs by email, and you get a price and a date back.