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CASE STUDY · PLUMBING · HEATING · MANCHESTER, NJ
OPTIMUM PLUMBING & HEATING
A plumbing and heating company with one logo, a dog, and nothing on its trucks. We refreshed the logo and put the brand on the fleet.
- THE JOB
- LOGO REFRESHMASCOT BADGEFLEET BRANDING
- TRADE
- PLUMBING · HEATING
- YEAR
- —
- LIVE
- —
/01
WHAT THEY HAD.
Everything the company had was one logo: the black lab with a pipe wrench, with the name set small underneath it. The vans and the box truck were plain white, so on a job site nobody could tell whose truck it was.
THE AFTER.
OPTIMUM PLUMBING & HEATING, NOW
/02
WHAT WE DID.
- 01A new wordmark in a blue that holds up from across the street, with a heavy outline for vinyl.
- 02The dog kept and redrawn as a badge that works on its own, on a door or a shirt.
- 03Full wraps for the van and the box truck, designed to read as one fleet.
- 04Print-ready files for the wrap shop, so the next truck matches the first.
/03 THE BRAND
THE PIECES.
THE LOGO 
THE MASCOT BADGE 
HORIZONTAL LOCKUP 
STACKED LOCKUP 
ONE COLOR: BLACK 
ONE COLOR: WHITE 
ONE COLOR: THE BADGE, BLACK 
ONE COLOR: THE BADGE, WHITE
YOURS COULD BE NEXT.
Pick the parts, see the price, send it over. No discovery call.